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nike every stitch considered apparel collection

The latest iteration of this exploratory design proposition is Every Stitch Considered, a timeless lifestyle collection combining exceptional craftsmanship with data-informed fit and function.

“Innovation arrives when you become so familiar with a process that you allow yourself the opportunity to reinvent it. With that in mind, Nike Design Exploration asks us to push the boundaries of the familiar, exploring new territories of creativity and expertise,” says Kurt Parker, Nike VP of Apparel Design. “Every Stitch Considered is ultimately a sportswear-inspired lifestyle collection, but our unique understanding of the body in motion, based in decades of scientific study, paired with dedicated old-world Italian craftsmanship, sets these garments apart as distinct, timeless articles.”