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The Source |Nas, Sacha Jenkins, Mass Appeal Team Up For ‘Hip Hop 50’ on Showtime

From its humble beginnings in a South Bronx community center room at 1520 Sedgewick Avenue to a billion dollar industry over the past 47 years, Hip Hop has earned its space in American pop culture. Now, almost a half century old, cultural legends and curators are preparing to celebrate the game’s tenure in traditional, yet original Hip Hop fashion.

According to a report from Variety, Hip Hop living legend and Mass Appeal partner Nasir “Nas” Jones and Mass Appeal CCO Sacha Jenkins are gearing up to bring Hip Hop 50 to the Showtime network, the same outlet that aired Jenkins’ Emmy-nominated docu-series Wu Tang Clan: Of Mics And Men. Hip Hop 50 chronologically shows the highlights of the game’s illustrious history through the eyes of some of the game’s most prolific emcees, deejays, graffiti artists, b-boys and other people that occupy spaces created by the culture.

In his interview with Variety, Nas says, “There are so many more stories. I’m opening up with this, but ‘Hip Hop 50’ is a multi-tier initiative, created by Mass Appeal [in partnership with CBS Viacom], and we built this platform to ensure the anniversary of hip-hop is celebrated in a real iconic way, and that everybody should be involved with this. This is something that’s coming up that we don’t want to just pass by like it’s small. This is the biggest birthday in the world. You’re going to see the stories from every element of hip-hop, whether it’s the street stories, whether it’s the MCing. Whatever it is, we want to celebrate and push this birthday party to the max.”

The Hip Hop 50 will feature various documentaries on the different stages of Hip Hop history including the “Untitled Ralph McDaniels Documentary,” the marijuana-laden “Hits From the Bong,” the Roger Gastman directed , graffiti-focused “Rolling Like Thunder,” the female/b-girl driven “Push It” as well as other unscripted shows that have yet to be named.

“[That] our voice is everywhere. We see what’s happening in society today — whether it’s voter suppression, police brutality, all kinds of inequities that we face — [and] we’re still able to have a voice that’s powerful,” says Jenkins of what people should get from Hip Hop 50. “When we look at the breadth of what ‘Hip Hop 50’ is, you see that our influence to fashion, to language, to sound, visuals. Our influence is global, and it has affected generations, and it’s the dominant voice right now.”

“Hip Hop 50” programming begins later this year and runs through 2023.