Verzuz just got bigger thanks to Triller.
Swizz Beatz and Timbaland created Verzuz in response to the mandated global COVID-19 lockdown. The duo announced that they will serve as brand visionaries for Triller following the app’s acquisition of the popular virtual event series.
“This is a momentous occasion not only for Verzuz and Triller but the music business as a whole,” the super producers said in a joint statement shared to Complex via email on Tuesday. “By putting Verzuz in the Triller Network ecosystem and expanding the Verzuz brand to be side by side with the powerful Triller app, we will be able to continue to grow and evolve the music business as a whole, as we have been doing. To have partners in Triller who share our vision, specifically to celebrate and elevate the amazing artists who continue to shape culture around the world and give the consumer more direct access, is game changing.”
Swizz Beatz and Timbaland expressed the joy it brings them to break bread with all the Verzuz participants who helped push the brand forward.
“Our dream, the artists’ dream, today is realized, which is no small feat. Triller Verzuz is a company that’s by the artists, for the artists and with the people,” the two said.
Swizz and Timbaland are both major shareholders in the Triller network and will allocate part of their equity to the Verzuz participants.
The 43 confirmed shareholders are John Legend, DMX, Alicia Keys, 2 Chainz, Rick Ross, Too Short, Patti LaBelle, Gucci Mane, Jeezy, E-40, Bounty Killer, D’Angelo, Ludacris, RZA, The Dream, Babyface, Nelly, Jagged Edge, Fred Hammond, Jadakiss, Fabolous, Brandy, Monica, Gladys Knight, Boi-1da, Hit-Boy, Ne-Yo, Johnta Austin, Scott Storch, T-Pain, Lil Jon, DJ Premier, Mannie Fresh, Erykah Badu, Jill Scott, Beenie Man, Bounty Killer, 112, Kirk Franklin, Sean Garrett, and D’Angelo.
Swizz and Timbaland hope to expand Verzuz beyond music to sports, comedy, and other forms of entertainment.
What are your thoughts on Triller acquiring Verzuz?